9/29/2009 04:00:00 AM
Varun Saxena
Pay Per Click ( PPC) is all about Internet advertising model used on search engines, content sites, and on advertising networks. Content sites commonly charge a fixed price per click rather using bidding system. PPC campaigns add value to your business along with the process of Seo Services.
Every business has a unique and solitary style to appeal to its desired targeted market that's why PPC management becomes significant to be set up for your requirements and for your on line business expectations. In the last 10 years Pay Per Click has grown into the dominant form of online advertising. The success of paid search advertising is primarily due to its Pay Per Click pricing model and the ability. It gives advertisers to optimize campaigns to ROI metrics.
PPC advertising is the placement of a small advertisement on the search results page for a specific keyword or keywords in return for a specified payment when visitor actually clicks on the ad. Advertisers pay nothing to appear on the result page per sell; they only pay the amount they have agreed to, when someone actually clicks on their ad and is taken to the landing page on their website. The term “Pay Per Click” means the advertiser pays each time a visitor clicks on the advertising.
Although there are large number of PPC providers in existence but the most popular PPC search engine is Google and its PPC program is called AdWords and some other next popular search engines are Yahoo!, MSN Live. These three are largest network operators and all these operate under a bid- based model.
There are two types of PPC models Flat Rate PPC and Bid-Based PPC. In both of these cases advertisers mush consider the potential value of every click from a given source and the value is based on how the advertiser is expecting from a visitor to receive as a visitor to his website and what he can gain from that visit, usually revenue in both as long term as well as in short term.
Every business has a unique and solitary style to appeal to its desired targeted market that's why PPC management becomes significant to be set up for your requirements and for your on line business expectations. In the last 10 years Pay Per Click has grown into the dominant form of online advertising. The success of paid search advertising is primarily due to its Pay Per Click pricing model and the ability. It gives advertisers to optimize campaigns to ROI metrics.
PPC advertising is the placement of a small advertisement on the search results page for a specific keyword or keywords in return for a specified payment when visitor actually clicks on the ad. Advertisers pay nothing to appear on the result page per sell; they only pay the amount they have agreed to, when someone actually clicks on their ad and is taken to the landing page on their website. The term “Pay Per Click” means the advertiser pays each time a visitor clicks on the advertising.
Although there are large number of PPC providers in existence but the most popular PPC search engine is Google and its PPC program is called AdWords and some other next popular search engines are Yahoo!, MSN Live. These three are largest network operators and all these operate under a bid- based model.
There are two types of PPC models Flat Rate PPC and Bid-Based PPC. In both of these cases advertisers mush consider the potential value of every click from a given source and the value is based on how the advertiser is expecting from a visitor to receive as a visitor to his website and what he can gain from that visit, usually revenue in both as long term as well as in short term.
Important Links : Google PPC Services, Link Building India.
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