9/14/2009 04:18:00 AM
Varun Saxena
Off Page Optimization refers to anything that is not directly hosted on your site or webpage. It refers to the web site optimization techniques and implementations that help webpage in search engine ranking and that are not implemented directly on the “page” or HTML file. Optimizing your web page is not enough; the search engines have developed a "system" where the ranking of a website is determined by its "Link Popularity". This system was first developed by Google and now many other search engines like Yahoo! search and MSN are doing the same. So to get a top page ranking you must get as many websites linking to you as possible. PageRank is extremely important in Off Page Optimization and indeed all facets of web site optimization.
Link Building
By content optimization you can optimize your site upto a certain text. After that its Link Building Services that will give your website a good page rank in major search engines thereby obtaining a good position in search results for your keywords. Link building is the process of creating inbound links to the website. Link building is one of the best ways to make your popular. There are few types of link building, one of them is reciprocal links. Both the links Reciprocal & One-way links play a vital role in SEO. Reciprocal links or link exchanges is the process where two webmasters get agree to show other's link on their websites and after link building when number of sites which link to a particular site ins known as link popularity which helps in the search engine ranking of a website.
Directory Submission
Directory submissions have become an important web site optimization technique. Simply, you submit your page with a brief summary to various directories. If you place the submission in the proper category, (the one most closely related to the content on the page to which you are linking to) and if you use proper anchor text then you can, in most cases, help increase your search engine ranking. There are some caveats however. Listing your site in some directories can actually penalize your website. Some directories that have incredible PageRank charge a fee for listing your site or incur a ridiculously long submission approval time. For example; DMOZ, can take up to an year to facilitate your submission request but carries an exceptional amount of weight. Internet directory listing is a great way to acquiring links to the website. There are two types of directory submission available; free and paid. Free submission is an excellent source of links while a paid directory offers a premium service with faster approval times. To be successful, these sites must deliver good PageRank on high quality traffic.
Article Submission
SEO has started turning submission to directories to its advantage. Like Directory submission, article submission is also an off page optimization's technique where articles consisting of content related to your page are posted into other article submission pages. If these pages have high PageRank, you can automatically create yourself an inbound link from a page with a high PR. When submitting an article, make sure that the article is relevant not just only for your page, but to the section of the article site that you are submitting to.
Link Building
By content optimization you can optimize your site upto a certain text. After that its Link Building Services that will give your website a good page rank in major search engines thereby obtaining a good position in search results for your keywords. Link building is the process of creating inbound links to the website. Link building is one of the best ways to make your popular. There are few types of link building, one of them is reciprocal links. Both the links Reciprocal & One-way links play a vital role in SEO. Reciprocal links or link exchanges is the process where two webmasters get agree to show other's link on their websites and after link building when number of sites which link to a particular site ins known as link popularity which helps in the search engine ranking of a website.
Directory Submission
Directory submissions have become an important web site optimization technique. Simply, you submit your page with a brief summary to various directories. If you place the submission in the proper category, (the one most closely related to the content on the page to which you are linking to) and if you use proper anchor text then you can, in most cases, help increase your search engine ranking. There are some caveats however. Listing your site in some directories can actually penalize your website. Some directories that have incredible PageRank charge a fee for listing your site or incur a ridiculously long submission approval time. For example; DMOZ, can take up to an year to facilitate your submission request but carries an exceptional amount of weight. Internet directory listing is a great way to acquiring links to the website. There are two types of directory submission available; free and paid. Free submission is an excellent source of links while a paid directory offers a premium service with faster approval times. To be successful, these sites must deliver good PageRank on high quality traffic.
Article Submission
SEO has started turning submission to directories to its advantage. Like Directory submission, article submission is also an off page optimization's technique where articles consisting of content related to your page are posted into other article submission pages. If these pages have high PageRank, you can automatically create yourself an inbound link from a page with a high PR. When submitting an article, make sure that the article is relevant not just only for your page, but to the section of the article site that you are submitting to.
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