On-page optimization

On page optimization is a technique and a requirement which makes a webpage more search engine friendly for leading search engines like Google, Yahoo, MSN etc. It is a simple process and commonly it includes of pages written in the HTML but also implements to other document formats indexed by search engines, such as Microsoft Word or PDF formats. It implies modifying keyword frequency in the URL, Title tags, Meta tags, Headings, Hypertext Links and Body text. As well as it may be reducing redundant HTML codes produced by Web page authoring tools and restructuring the site to produce better linked and focused page content.

Let’s talk briefly about some the elements of On-page optimization:

Title tags:- Title tag is one of the most important on-page optimization elements. It should have 60-70 characters. The Title Tag of your website lets the people know what your web page is about and thus entice visitors to visit your site. It should have a keyword or keyword phrase that is specific for the web page the Title Tag is on.

Meta tags:- Meta tags and Meta Description help the search engines to know about what your information is about as well as helps to convey the topic of your page. Well these are not utterly important to the search engines because most of them will crawl and analyze your website to visit what it is really all about. Still it is good placing your keyword or keyword phrase in your Meta Keywords and Meta Description also.

Page URLs:- To have a relevant search engine friendly URL can go a long way regarding on-page optimization. And to possess applicable keywords in the URLs doesn't damage and keeping the URL short and memorable is beneficial as well Further you should add your keyword in the Header 1 (H1) Tag on your web pages which is commonly the title of the web page. It also bespeaks to the search engines that your website is significant for that keyword.

A website also ranks better if you sprinkle your keyword or keyword phrases in the text of web page and it must be between 2 to 3% of the total words for the web page. For better results your website should have unique and descriptive Title Tag, Meta Description must be enticing, descriptive and to the point, used content should be informative which is relevant and inspiring-yet do not forget the spiders and make sure that your HTML code is free from errors and warnings.

Overall On-page optimization is a vital element of Seo Services strategy and though you may feel that it contributes very little to online success but actually you are going to have an acclivitous battle trying to reach your target audience without on-page optimization.

Important Links : Seo Packages, Seo India.