Google AdWords - The Life of Google Ad Revenue

The web-based application called Google AdWords forms the heart and soul of the revenue generated through online advertising by Google. This is basically the major advertising product of Google's total advertising revenues. Various kinds of ads are extended to the users by the Google AdWords. These include pay-per-click (PPC) advertising, site-targeted advertising for text, rich-media ads, cost-per-thousand (CPM) and banner advertising. The distribution of ads by this Google program is performed at local, national and international level.

The text adverts by Google AdWords are usually short and comprise of one headline along with two text lines whilst the image advertisements are of diverse types. When it comes to pay per click method of advertising by Google, advertisers are supposed to pick out specific words that would actuate their adverts. The advertisers also select the highest sum they will pay for every click. Every time that a user enters, any keyword for his/her search, Google search engine triggers relevant ads or creatives as sponsored links on the screen’s right side. There are times when the ads are seen supra main search engine results.

Other than location and language targeting, Google also uses IP Address Exclusion for ad targeting. This service provides the advertisers with provision of specifying the IP addresses where they desire their ads to be displayed. Additionally, Site-Targeted Advertisement program lets advertisers place their ads on those sites that appear relevant to them while AdWords distribution service lets power them to display their adverts on Google's sister networks as well.

Google AdWords also provides you opportunity to be assisted in the complicated task of creating and handling AdWords accounts by various search engine-marketing consultants and agencies. Moreover, Google also features My Client Center for Google Professionals who takes care of numerous accounts and manages them without logging in them.

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