Let’s Get to Know the Similarity between PPC & SEO

Someone who is running online business and doing website promotion for a long time, it is quite natural to be aware of the techniques like PPC and SEO. While surfing web, you may find various people’s blogs and forums highlighting their own opinions regarding these topics, but do they actually know what is common between both of these techniques or what is the difference? Let’s explore the issue; the only similar point between both of these is that these are utilized to promote the websites online that simply increases brand awareness while differences are many, so let’s find out-

With PPC, you are going to have links set up at several locations on Internet and you can do it by contacting administrators of the website offering similar products and services but not exactly what your website has to offer. If you don’t have much to invest, this is a right type of advertising for you. In this process, you just have to pay when any visitor clicks on any link that leads to your website. In the process of PPC, you are likely of getting outstanding position in popular search engines. While doing search by using various keywords in Google, just focus on right side and you will notice paid adverts and PPC ads, needless to say that PPC may wind up on same page where SEO ends, but the difference is that both of these are formulated in different manner.

As PPC is affordable, naturally possessing large amount of money is not required. It works faster in comparison of SEO, but you have to be attentive because it is not necessary that all the time the visitors who click the PPC ads are your potential customers rather they may be malicious clicks from your business rivals or mistakes by the visitors etc.  Next to it, in PPC process, your target customers need to depend on PPC advertising for finding your site and you will have to pay many times the cost of clicks for individual customer while you don’t have to face such type of problem in SEO process.

SEO is an ongoing process and you are allowed for obtaining more exposure through it and if your website is listed in top rankings, certainly there will be large number of people finding information available on your site. The remarkable difference between PPC and SEO is that users who click on the SEO website don’t need to pay while clicking on PPC advertising requires to be paid. And if we talk about price paid for PPC advertising, it may depend on the keywords. By adding fresh content on your site in forms like articles, blog, we content (informative content), you can expect higher ranking as updated information is indexed by the robots for the search engines like Google, Yahoo and MSN. As SEO is a process that keeps working continuously, so you are required to invest in it to get better results. 

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