Social Marketing - Let Your Exposure Increase to Get Noticed

Social Marketing is also called as Social Bookmarking. It can perform a lot to get you have exposure of your website. It is an application of marketing principles for designing and management of social programmes. And it is a systematic approach not solution for solving problems in this case public health nutrition problems related to the adoption of health-promoting behaviors such as the enhanced use of services, the trial and continued use of a product, and the improvement of household or community practices.

In other words, it is a practice of utilizing tool, philosophy as well as practices of commercial marketing for social programs. It has been noticed that over the past two decades, area of health and social communication has been quickly changing. If we talk more deeply, it came into existence in the 1970s when it was realized by Philip Kotler and Gerald Zaltman that the marketing principles used for trading products to users could also be used to "sell" ideas, attitudes and behaviors as well.

Social Marketing comprehends building your brand, loyalty, customer base and much more. It is not simply prompted by profit, but is concerned with achieving a social objective. It can be implemented for promoting merit goods, or making a society avoid demerit goods, and thus to promote society's well being as a whole. 

It means beyond products or services marketing and also is concerned with how the products are used after the sale has been made. For instance, it may include anything like asking to use seat belts while driving or reminding to make them follow speed limits or avoid smoking in public areas. The purpose of Social Marketing is to increase your exposure, putting yourself "out there" and "on the line" for the world to see.

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