Off Page Optimization

Basically, websites are of two types, one is static and another one is dynamic. The promotion of static websites is very simple but in dynamic websites, it is very difficult to take the webpage first or second position. This rule is also applied for website promotion as the dynamic website’s content is not static on the page and it can be changed according to the requirements of the users. Off Page Optimization comprises numerous strategies that are performed for the page of a website so that the popularity of the website can be increased. This is done only with the help of target keywords that will closely related to the webpage’s content.

These are some main tasks of Off Page Optimization:

1-Blogging
2-Directory submission
3-Linking
4-Pay per click ads
5-Press releases
6-Social networking
7-Forum posting
8-Article distribution
9-Placing keywords within link anchor text

To make the blogs, the website owner can give the website link into the blog. We can write blogs and publish them on different blog sites. Even we can ask questions and paste some good links on forum. Placing right keywords, pay per click ads, social networking websites, article submission, linking, forum posting are some of the examples of Off Page Optimization by which the website owner can get a lot of traffic to the website. The major components of the off page optimization are link building, link campaigns and link exchange. Link building is a process of achieving incoming links to a website. If you want to be visible and wish to attain number one position in the search engine ranking then link building and other strategic approaches are very much important for the website.

These are certain guidelines by which the links can be built:

(A) Apply keywords in the link anchor text for reaching particular targets
(B) Constructing permanent text links
(C) Employ text for link placements, should not use graphics
(D) Should not use framed pages for linking
(E) Don not use JavaScript links
(F) One link per domain
(G) No use of redirect script pages for linking

Off page optimization is completely different from on page optimization. In terms of on page optimization, the work of optimization starts when website is designed from initial point. Whereas, the off page optimization is initiated when the website is developed.

Important Links : Directory Submission, Linkbuilding Services.