10/03/2009 04:03:00 AM
Varun Saxena
What is SEM?
The concept of search engine marketing is emerging as a niche field of Internet marketing, as people have started using search engines predominantly to search for information. The term “Search Engine Marketing” was proposed by Danny Sullivan in 2001 to cover the spectrum of activities, managing paid listing at the search engines, submitting sites to directories and developing on line marketing strategies for businesses, organizations and individuals. Search engine marketing (SEO) is considered a form of online marketing which seeks to promote websites by increasing their visibility in search engines pages result. Higher ranking inevitably lead to greater website traffic. If you are into business and want to make fully leverage an on line presence, search engine marketing is the way to go.
One of best important thing about this process that you would find to be the best is that it lets you connect with different people at a limited amount of time. No longer you have to plan doing calls or even going to sales meetings just to be able to present your outline effectively. SEMprocess includes SEO, organic and paid techniques like paid inclusion, contextual advertising, and paid placement. Both SEO & SEM have the same target to get maximum traffic for your website but SEM involves click costs, SEM process requires initial investment than an SEO process does because SEM requires management cost plus PPC cost while SEO only costs the price of management alone. But you are also likely to get better conversions through SEM because you are likely to get better landing pages through SEM Services.
Both of these process hit only on return on investment (ROI) if your searchers convert. Search engine marketing gives any business many online advantages. For local or regional businesses, participating in search marketing gives them national and international reach. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. SEM process includes Search Engine Optimization and Pay-Per-Click strategies, and aligning these strategies with traditional and interactive marketing to expand your business. SEM, by Corporate Search Optimization’s standards also includes tracking and reporting, essential to any marketing or advertising effort. SEM services also include extensive keyword research, daily bid management, content and meta optimization, conversion tracking, and reporting.
The concept of search engine marketing is emerging as a niche field of Internet marketing, as people have started using search engines predominantly to search for information. The term “Search Engine Marketing” was proposed by Danny Sullivan in 2001 to cover the spectrum of activities, managing paid listing at the search engines, submitting sites to directories and developing on line marketing strategies for businesses, organizations and individuals. Search engine marketing (SEO) is considered a form of online marketing which seeks to promote websites by increasing their visibility in search engines pages result. Higher ranking inevitably lead to greater website traffic. If you are into business and want to make fully leverage an on line presence, search engine marketing is the way to go.
One of best important thing about this process that you would find to be the best is that it lets you connect with different people at a limited amount of time. No longer you have to plan doing calls or even going to sales meetings just to be able to present your outline effectively. SEMprocess includes SEO, organic and paid techniques like paid inclusion, contextual advertising, and paid placement. Both SEO & SEM have the same target to get maximum traffic for your website but SEM involves click costs, SEM process requires initial investment than an SEO process does because SEM requires management cost plus PPC cost while SEO only costs the price of management alone. But you are also likely to get better conversions through SEM because you are likely to get better landing pages through SEM Services.
Both of these process hit only on return on investment (ROI) if your searchers convert. Search engine marketing gives any business many online advantages. For local or regional businesses, participating in search marketing gives them national and international reach. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. SEM process includes Search Engine Optimization and Pay-Per-Click strategies, and aligning these strategies with traditional and interactive marketing to expand your business. SEM, by Corporate Search Optimization’s standards also includes tracking and reporting, essential to any marketing or advertising effort. SEM services also include extensive keyword research, daily bid management, content and meta optimization, conversion tracking, and reporting.
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