Social Media Marketing is basically an affordable method to promote your website because it leverages your influence in a social networking community that is free to join & it will definitely help you to give a great numbers of visitors & some of them may come back to your website again & again because of its popularity.
Unlike the outdated SEO techniques which generate traffic for few days and then disappear, "Social Media Marketing” offers you never ending results. The additional advantage about “Social Media Marketing” is that you can submit anything like Articles, Press releases, Reviews, Products launch etc. as the content & video as well. Leveraging social networking through a marketing campaign allows you to grow your online business and inform and influence your target market.
Social Media Marketing is a great way to build up long term sustainable, natural social media traffic and Search Engine Optimization. Certainly it is not something that can be mastered overnight, The main important point to become popular, trusted and well known user by contributing quality content on a regular basis. However if you invest time and effort into creating a long-term campaign, the returns can be extraordinary.