Pay Per Click (PPC) advertising is a system in which websites, acting as publishers, display clickable links from advertisers in exchange for a charge per click. Through this process a product or service is promoted and it is a good way to make money if you are having a website. The most important point of this form of marketing is that it can provide tons of traffic to your website. The uprising importance of online marketing has made PPC an important arena for advertisers to use and master. As a matter of fact, it is not rare for CEO's to do their own company's PPC campaigns.The very fist thing with Pay Per Click (PPC) advertising is that you have to bid on the keywords you believe prospects would type in the search bar when looking for your products or services. For instance, if you sell...